Sophie is a PhD candidate in the Sociology Department at the University of Cambridge. She holds a BA in Media Culture from Maastricht University (2016 – 2019), as well as an MSc in Marketing from the University of Edinburgh (2019 – 2020).
Her current research, which she began as a master’s student, focuses on the discursive construction of the role of the mother in contemporary media texts, specifically digital branding and advertising, in the United Kingdom. She is especially interested in the dynamics between the affordances of digital platforms and the discourses that they carry. Her broader research interests centre around the relation between digital media and the construction of identities, discourses, and power.
Sophie is the convenor of the Cambridge Technology & New Media Research Cluster.