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The CDH Lab team has a wide range of experience in helping DH projects achieve maximum impact, including issues around openness, licensing and discoverability on the web, use of video content, accessibility of textual content, use of social media and the framing of projects for the University Communications Office and media outlets. The Digital Content Unit and the CDH Lab can also help researchers use analytical tools to measure and report on the impact of their projects in a sophisticated way, such as differentiating between research and general use, identifying use in an educational context, and enabling and controlling reuse of research output.