Dr Zheng Liu holds a PhD in Sociology from Cambridge University. Her research is focused on the intersection of culture, technology, business, and social change and analyses how cultural and technological developments effectuate social and economic change by fostering behaviour-changing products and practices via new businesses and industries, in the context of China.
Currently a Postdoctoral Research Associate at Jesus College Cambridge, Dr Liu is working on a project that examines the social impacts of China’s digital economy. Dr Liu consults for businesses in the area of digital innovation and new trends in the digital economy in China.
